I recently read an article in Collide Magazine's final issue title, Fake it Until You Make it, by Ben Arment. The article told the story of U2's rise to fame. They were from Dublin, Ireland and struggling to make it. So they went to London to make it big...except they didn't. But they gave off the impression to their hometown that they did. They faked it, and that made all the difference in their hometown. Quickly they became a bigger deal than they previously were, and the rest, as they say, is history. Arment summed up the article with this:
Whether it's rock bands, best-selling books, or churches, people prefer to go with options that have already made it. And if you haven't made it just yet, you have to fake it.